2020Product design, UX strategy, Mobile UXShipped

U.S. Bank Business

A mobile banking app that helps small business owners manage finances, cash flow and operations in one place.

Client: U.S. Bank
Team: Product managers, engineers, banking stakeholders
Timeline: About 6 months, shipped V1
Live: usbank.com (opens in a new tab)

The U.S. Bank business banking app on three phones

Challenge

Small business banking was built like personal banking. Existing tools did not reflect how small businesses actually manage money and make decisions, often on the go and under time pressure.

Approach

We studied how owners track cash flow and decide, then streamlined payments, transfers and account management into fast, repeatable actions, built a dashboard around cash flow and financial health, and iterated with real scenarios so it held up under time pressure.

01 Core flows

Simplifying key actions.

Payments, transfers and account management became fast, repeatable actions, with a dashboard built around cash flow and financial health.

Your business: balances and cash flow — Balances, transfers, and plan and track.

Transfer between business accounts — Balances, transfers, and plan and track.

02 Testing

Validating real scenarios.

We iterated with real use cases so the app held up under time pressure.

U.S. Bank Business app screens: balances, transfers and cash flow — The shipped business banking app.

Outcome

Shipped as V1 after about six months. Clarity beats feature depth: when owners understand their money faster, they make better decisions.