Louie® Sentry
Opportunity intelligence for deal teams. Sentry spots the moment an opportunity opens, backs it with sources and drafts outreach in the team’s voice. Nothing sends until a person approves it.
- Client
- Louie® Sentry
- Team
- Product design, brand and the marketing site
- Timeline
- 2026, pre-launch
Challenge
Deal teams chase lists instead of moments. Outreach built on bought lists is noisy and easy to ignore. The product had to show what happened, where it came from, and wait for a yes.
Approach
Signal first, evidence first, a human in control. Every find links back to its source, nothing sends without a person’s approval, and sample records stay labelled as sample. The marketing site says one promise plainly: a black page, one bold line and a sample signal feed, so visitors see what Sentry catches before they read a word.
01 Marketing site
One promise, said plainly.
A black page, one bold line and a sample signal feed, so visitors see what Sentry catches before they read a word about it.
02 Insights
Results a client reads in seconds.
The client dashboard leads with four totals, then the daily trend and the newest finds, each with a fit score.
03 Outreach
Every email waits for a person.
Leads come with fit scores and cited research, and nothing sends until a person approves it.
On mobile
Outcome
Pre-launch. The marketing site is built; the client portal and Insights dashboard are designed and prototyped. Every record shown is sample data. Labelling sample data plainly made the product easier to explain, not harder.