SharePlay
An ambient streaming rewards platform on web and mobile, where people watch together with synchronized playback and lightweight interaction.
- Client
- SharePlay
- Team
- 1 product manager, 2 engineers, 1 product designer
- Timeline
- About 8 months, beta shipped
Challenge
Streaming is social in culture but isolated in product. People want to watch together and build a community, but the tools they use are fragmented and clunky. SharePlay needed co-streaming and community to feel native, not hacked together.
Approach
We mapped how people already co-watch: Twitch, Discord, group texts, second screens. Sync and presence mattered more than chat depth, so going live became three steps (go live, choose a camera, stream) and interaction became quick reactions and presence instead of heavy chat.
01 Discovery
Understanding shared behaviour.
Watching together already happens across chat apps and second screens. What people needed most was sync and presence, not deeper chat.
02 Experience design
Removing setup friction.
Going live became three steps: go live, choose a camera setup, stream. Onboarding shrank to near zero so people can broadcast in the moment.
03 Interaction model
Lightweight engagement.
Quick reactions and presence indicators instead of heavy chat, so the experience stays immersive rather than noisy.
On mobile
Outcome
Live in beta at shareplay.tv on desktop and mobile web, with creator tools in PlayStudio and a native app in testing. Reducing friction at entry was the single biggest driver of adoption.