Who is a brand specialist?
A brand specialist is one who helps define the way that consumers think about a company's goods or services; this can involve consistency of logos and colors, focused advertising spaces, event sponsorships, and other approaches. They tend to work mostly with a marketing team, where they come up with strategies on how to launch a company, the image of how a brand’s identity should be translated to its customers and the world at large.

So who should hire a Brand Specialist? Well if you are a new business owner or aspiring entrepreneur, you definitely need to consult with a brand specialist at least to get a more in-depth knowledge of what it takes to start and run a successful brand. Every little detail matters when choosing to put your brand or a product out there for consumers. This could be the right color scheme for your industry, what style of a logo should you go for, choosing the right fonts, even if this will still be brought up when you get down to design. A lot is taken into account when deciding to start your own business, and having a specialist on your team or hiring one to help you translate your ideas is very important.